A Paloma is a moderately strong drink, but it is not considered a strong drink in the same category as a Martini, Negroni, or straight tequila shot, because it is diluted and lengthened with soda. A standard Paloma contains about two ounces of tequila at 40% ABV, plus lime juice and around four to six ounces of grapefruit soda and sparkling water. This makes the final ABV of the drink in the glass roughly 8% to 11%, similar to a strong glass of wine or a light highball. Compared to a Margarita, which often contains both tequila and orange liqueur and less dilution, the Paloma tastes lighter and less alcoholic even though the tequila pour is similar. The perception of strength is also masked by the sweet-tart grapefruit flavor, the salt rim, and the carbonation, which make it extremely easy to drink quickly. So while it contains a standard single serving of alcohol and can absolutely get you intoxicated if you have several, it does not taste strong, which is why bartenders warn people to sip it slowly and to count it as a full cocktail despite its refreshing, soda-like character.
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