A "good" dividend yield generally falls between 3% and 5%, significantly outpacing the broader market averages while remaining sustainable for the underlying business. Yields exceeding 6% or 7% can be attractive for income-focused investors, but they frequently act as a warning sign of potential financial distress, high business cyclicality, or an unsustainable payout ratio. Investors should evaluate a company's free cash flow generation, payout history, and balance sheet health alongside the headline yield.