Officially, there are zero 10-star hotels in the world because international hospitality standards and official rating systems only extend up to a maximum of five stars, or occasionally seven stars in unofficial marketing terminology. The term seven-star was colloquially invented by media and public relations agencies to describe hyper-luxurious establishments like the Burj Al Arab in Dubai, pushing past standard criteria. Because rating organizations do not recognize any official eight, nine, or ten-star categories, any property claiming a ten-star status is using hyperbole for marketing purposes rather than adhering to any universally recognized certification standard.