Bakkt functions primarily as a digital asset technology platform that provides institutional-grade infrastructure for cryptocurrency trading, custody, and loyalty program management. Through its B2B offerings, the platform enables banks, fintech apps, and merchants to integrate digital asset capabilities, allowing end-users to buy, sell, store, and utilize cryptocurrencies or convert loyalty reward points into usable currency. By bridging legacy financial networks with modern digital assets under strict regulatory compliance frameworks, Bakkt streamlines operational overhead for enterprise clients.