The brand name Roche Bobois is pronounced in French as "Rosh Bow-Bwa". The first word, Roche, sounds like "rosh" with a soft "sh" sound, omitting the hard "ch" sound found in English. The second word, Bobois, is pronounced "bo-bwa," where the final "s" is completely silent, and the "bois" rhymes roughly with the English word "bwa" or the first syllable of "boycott" without the final consonant. Mastering this French pronunciation ensures proper reference to the iconic luxury furniture house.