How do you pronounce Kraus brand?

Kraus brand, specifically Kraus USA the kitchen sink and faucet company, is pronounced KROWZ, with one syllable, rhyming with browse, cows, and blouse. Phonetically, it is /kraʊs/ in American English. KRAUS sounds like the ow in cow plus an s sound, KROWZ. The company itself, Kraus USA headquartered in Port Washington, New York, pronounces its name as KROWZ in its marketing videos, trade show presentations, and customer service recordings. This pronunciation follows the Anglicized pronunciation of the German surname Kraus, which in German would originally be pronounced KRAUSS with a slightly different vowel, but in American English, families with the name Kraus typically pronounce it KROWZ. Some customers mistakenly pronounce it KRAUS as in Kraus rhyming with boss, or KRAU-zee, or KRAUSS with a short a, but the official brand pronunciation is KROWZ. So if you are talking to a Home Depot associate or a plumber about Kraus sinks, say KROWZ. For example, I bought a KROWZ farmhouse sink, or KROWZ pull-down faucet. The related German surname Krause with an e is often pronounced KROWZ-ee or KROWZ-uh, but Kraus without the e is KROWZ. So remember Kraus brand rhymes with blouse, KROWZ.