Liverpool Victoria underwent a significant corporate restructuring when it partnered with and ultimately sold its general insurance business to Allianz, which now holds total ownership of the general insurance division. Despite this corporate acquisition and integration of general insurance operations under the Allianz umbrella, the consumer-facing LV= brand continues to operate smoothly under its familiar name. Meanwhile, other divisions of the original society, such as life insurance and pensions, maintained independent structures to continue serving their policyholder base.
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