National Football League Hall of Fame quarterback John Elway and his longtime business partners previously held a major ownership stake in John Elway's Crown Toyota located in Ontario, California, which grew to become one of the absolute highest-grossing volume dealerships anywhere in the United States. However, the ownership structure changed significantly when the Elway Dealership Group and its co-investors completed a milestone transaction selling the dealership to the Swickard Auto Group. Consequently, while the facility still carries his famous name as part of its established brand identity and historical legacy in Southern California retail automotive commerce, John Elway no longer maintains an active ownership or operational role in the day-to-day management of Crown Toyota.
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