Yes, Bjorn Borg is heavily involved in the business world as the namesake and foundational figure behind Björn Borg AB, a successful Scandinavian fashion and sportswear corporation. The enterprise focuses on designing, marketing, and distributing branded apparel, underwear, footwear, and lifestyle accessories across multiple European markets and online platforms. Through long-term licensing arrangements, strategic retail expansions, and disciplined corporate governance, the brand has evolved into a profitable commercial venture that carries his name forward into the modern global marketplace.