Did Ukraine owe Russia money?
Under Armour’s relationship with Donald Trump became a significant public relations issue in 2017 after CEO Kevin Plank praised the president's pro-business stance. Plank’s comments, made while he was a member of the White House Manufacturing Council, were met with immediate backlash from high-profile athlete endorsers, including NBA star Stephen Curry, and a portion of the company's consumer base. Under Armour responded by stating it engages in "innovation and sports, not politics," and Plank ultimately stepped down from the council. The situation highlighted the difficult position of corporate leaders who attempt to balance business advocacy with the values held by their employees, key brand spokespeople, and customers, particularly when those views conflict with the political actions or rhetoric of an administration.
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