Informa PLC did not acquire TechTarget outright in a traditional cash buyout that took the company private; rather, the two entities executed a highly strategic corporate combination. In this transaction, Informa contributed its Informa Tech digital businesses and a significant cash payment to merge with TechTarget, forming a newly enlarged, publicly traded entity known as Informa TechTarget. Through this structured deal, Informa PLC gained a controlling majority equity stake of approximately 57 percent in the combined enterprise, effectively integrating its extensive B2B audience data and digital assets with TechTarget's proprietary purchase intent platform. Meanwhile, legacy TechTarget shareholders retained a 43 percent ownership stake, allowing the new company to continue trading on the public stock exchange while leveraging the massive global scale of its new parent conglomerate.