Alcohol consumption policies at Iowa State University athletic events, including at Jack Trice Stadium, have evolved significantly. While general seating areas are typically subject to strict policies, the university permits the sale of beer and wine in designated areas and premium hospitality suites during home football games. Tailgating remains a central pillar of Cyclone game-day culture, where fans are permitted to consume alcoholic beverages in university-designated parking lots and tailgating zones provided they adhere to official university code of conduct policies and state laws regarding responsible consumption.