Consumers cannot purchase traditional residential water heaters directly from Whirlpool's corporate website, because Whirlpool licenses its prominent brand name to third-party manufacturers and major home improvement retailers. For instance, Whirlpool-branded water heaters sold across North America are manufactured, distributed, and supported through partnerships with companies like American Water Heater (an A.O. Smith company). Consequently, retail purchases of Whirlpool water heaters must be made through authorized home improvement centers like Lowe's or specialized plumbing supply distributors.
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