Are Samsung and JBL the same company?

Written by Admin | Last Updated: July 2026

Samsung and LG are major competitors in the global consumer electronics market, but they are "connected" through industry-wide collaboration initiatives. Most notably, both companies are founding and active members of the Home Connectivity Alliance (HCA), an organization dedicated to creating interoperability between smart home appliances from different manufacturers. Through the HCA's Interface Specification, Samsung and LG have begun to allow their respective appliances to be controlled through each other's apps, such as Samsung's SmartThings and LG's ThinQ. This is a significant industry shift that allows consumers to manage a unified smart home even if their devices are produced by different brands. While they remain fierce rivals in categories like televisions, refrigerators, and washing machines, this collaboration reflects a shared interest in fostering a seamless connected home ecosystem, moving away from closed, brand-specific environments toward an integrated, cross-platform approach.

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