The vast majority of the massive library housed by Getty Images consists of authentic, real-world photography, historic photojournalism, and professional video footage captured by human creators around the globe. However, the company also offers responsibly curated, ethically sourced generative AI image creation tools developed in partnership with tech providers. These AI-generated assets are clearly labeled and indemnified for commercial use, allowing customers to choose between genuine captured moments and synthetic visual creations depending on their project needs.